Red Bull Music Academy H∆SHTAG$ Season II

H∆SHTAG$ Season II

As more and more of the global population comes of age online, the distinction between URL and IRL becomes increasingly hazy. We live in a world of open-source subcultures, where the hyper-local and the hyper-specific never stay that way for long. H∆SHTAG$ Season II focuses in on what happens after a homebrewed music scene or movement becomes a global phenomenon. Who’s left standing once a trend has hit peak hype?

H∆SHTAG$  – Season II A discussion on internet music phenomena and digital culture
H∆SHTAG$ – Season II A discussion on internet music phenomena and digital culture

From the streets of Durban to the hard drives of Europe’s dance music vanguard via WhatsApp: these are the coordinates that map out the journey of South Africa’s recent club craze, gqom. The brash, lo-fi sound arose within local township communities and hasn’t strayed far from its roots, even while finding its way digitally into the playlists of DJs and listeners the world over. In this episode of Hashtags, we travel to Durban to explore the connections between gqom’s local origins and its shot at success in the global marketplace with South African producers Citizen Boy, Emo-Kid, DJ Lusiman, DJ Lag, Distruction Boyz, Illumination Boiz, Massive Q of RudeBoyz and Okzharp, as well as European DJs and label heads Nan Kolè (Gqom Oh!), Moleskin (Goon Club Allstars) and Joe Howard (Cotch International). Source: RBMA

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